Can’t afford an agency?
No issues. Do it yourself, maybe!?

Free Digital Marketing Course For Business Owners!

Why are we giving it for free despite being a digital marketing agency ourselves?

Digital marketing is super important for business growth and it’s an ultimate truth. Now the question comes, how to proceed ahead? Some business owners take external help by hiring digital marketing agencies. On the other hand, some still don’t have that privilege as they can’t afford it at the moment. 

Akaybee Media Studios’s “ DIY Digital Marketing Course” is an initiative towards such business owners who deserve good digital marketing for their businesses. We have kept this course entirely FREE and we don’t want anything in return. You learn it, implement it on your business and yield the benefits!

Course Curriculum

  1. What is digital marketing?
  2. Importance of digital marketing
  3. What are the important modules in digital marketing?
  4. Career opportunities in digital marketing
  1. What is core marketing? 4 P’s of Marketing
  2. Why it is important to understand core marketing before digital marketing?
  3. What are core marketing concepts?
  1. Overview of Google Analytics
  2. How to setup google analytics?

1)What is wordpress and why should you use it? Advantages / disadvantages?

2)Understanding domain + hosting + SSL

  • What is WordPress? Difference between WordPress.com and? WordPress.org
  • How to install WordPress? 

3)Free resources to get started with wordpress website

4)Creating landing pages

5)Wordpress dashboard overview

    1. Email Marketing overview
    2. Best Email Practices
    3. A/B Testing
    4. Bulk Emails Concept
    5. Building your email list
    6. Measuring Your Email Campaign Success
    1. What is affiliate marketing?

    2. Different platforms (Indian/International)

    3. How to get approval?

    4. What is CPC AND EPC?

    5. How to start earning?

    6. Choosing right offer to promote

    1. What is social media marketing? Facebook, Instagram, LinkedIn organic and paid ads
    2. Facebook ads – Introduction to Ads Manager
    3. Elements of a Facebook AD campaign – AD copy, AD creative, AD video, AD set
    4. How to set up an ad? Campaign objectives and examples of (Lead generation, page likes, conversion ad)
    5. Audience research – Custom Audience, Lookalike audience, saved audience
    6. Remarketing ads – Facebook pixel
    7. Facebook analytics
    8. How to tackle ios14 update?
    9. Instagram ads
    10. LinkedIn ads

1)What is Google ads? Types of Google ads – Search, Video, Display, Shopping etc.

2)Google advertising policies

3)How does auction model works?

4)Bidding strategies 

5)Keyword research – Keyword intent, types of keywords, tools

6)Google ads account structure

7)How to track conversions

8)Creating Search ads –

          -Understanding ads

          -Bidding strategy – Manual and Automatic

          -Ads extensions

9)Creating Display ads

          -Types of display networks

10)Creating YouTube ads

        -What are video ads?

        -Video ads format

        -In stream or Video Discovery ads

        -Bumper ads – 6 second video ads

        -Linking YouTube channel to ads

11)Remarketing

        -How to create custom audience

        -Remarketing criteria and use cases

  1. What is SEO? Types of SEO – On page and Off page
  2. On page SEO – Ranking factors
  3. Off page SEO types – Guest blogging, Directory submission, Blog commenting, Social signals, backlinks etc.
  4. Search Console Tour
  5. Technical SEO
  1. What is freelancing?
  2. How to find your niche?
  3. How to find clients?
  4. How to do contracts?
  5. How to receive payments?
  6. Things to avoid during Freelancing
  1. What is blogging?

  2. How to set up your own blog?

  3. How to design the whole websit?

  4. How to spy competitor?

  5. Writing the articles in optimized way.

  6. Manual indexing .

  7. Overview of Google News.

  8. Monetizing your website with google adsense
    Native Ads.

  9. How to get guest posts on your website?

     

Register Now

This course is only for business owners

This is not a usual lead magnet created for collecting data. When we say “ initiative”, we really mean it. Having said that, even though the course is FREE, you will get the access only when you prove that you’re a business owner.

FAQs

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